From Maggie Smith to Martha Stewart, older faces are being used again after a post-Covid lull – though most are white
Incredible-looking models fronting recent fashion campaigns will surprise no one, but the fact that many of these women happen to be in their 80s is less run of the mill. This week, the Spanish brand Loewe unveiled 88-year-old actor and master of transfiguration Dame Maggie Smith as the new face of its spring/summer 2024 pre-collection campaign.
For many Harry Potter fans, the sight of Prof Minerva McGonagall given a high-fashion makeover in a shaggy brown coat that would make Hagrid run for his life was magical. “Professor high fashion,” said one commenter underneath a shot on Loewe’s Instagram account. “100 points for Gryffindor,” said another.
