Lock-ups are being marketed as more than just storage amid overcrowding and record rent rises

Forget the gym membership and juicing regime, the new must-have to boost personal wellbeing is a self-storage unit.

At least that is the claim from a new company urging space-squeezed thirtysomething renters to accept they cannot afford a home with enough cupboards in today’s housing system and instead to sweep their clutter into a rented lock-up.

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