Checkmark denoted accounts verified for authenticity, which can now be bought for an $8 a month subscription called Twitter Blue
Blue checkmarks began to disappear from formerly verified Twitter accounts on Thursday, as policies implemented under new owner Elon Musk began to take hold.
Musk, who purchased the company for $44bn in 2022 and has thus far struggled to make it profitable, has been threatening to remove what he called “legacy blue checks” for months now. The checkmark previously denoted accounts that had been verified for authenticity and was given to accounts of celebrities, journalists and media outlets.
