- Tongue-in-cheek promotional video launches ‘bid’
- Campaign seeks to highlight alarming climate variations
The race to host the 2032 summer Olympics looks set to be one of the most fiercely contested in history. So when the Lapland town of Salla announced its intention to vie with Jakarta, Istanbul and Seoul‑Pyongyang, it was competing against the odds. But the “coldest town in the world” had a secret weapon up its sleeve.
“I’ve never felt warmth before, but I’m sure it’s coming,” said one resident in a promotional video released this week to launch the candidacy. “In 12 years the ice will be gone and this will be a perfect lake,” said another. “I can’t wait for the snow to melt,” said a third, wielding a surfboard. While other cities might have the infrastructure, Salla has the climate crisis.
