Party sees identifying 50-year-old male home-owners as key to electoral success
You’ve met Mondeo Man and Worcester Woman, now meet the key swing voter Labour hopes will win them the next election: middle-aged mortgage man.
Party insiders say they are being ruthless about targeting exactly the kind of voters they believe will put them back into power, homing in on people who previously lost faith with Labour but have been personally affected by the spike in interest rates caused by Liz Truss’ “mini-budget”.
