The buy now, pay later scheme with no fees or interest is signing up 95,000 UK users a month
Even its harshest critics call Klarna a “genius” business model. The firm, which lets shoppers buy now and pay later, crucially without fees or interest, has grown fast in the UK – it has almost 10 million customers there and is opening 95,000 accounts a week.
Interest among tech investors has reached fever pitch, with Klarna recently valued at $10.6bn (£7.8bn). It bills itself as offering a “healthier, simpler and smarter alternative to credit cards” and has 85 million customers globally, with an average age (in the UK) of 33.
