KIDS as young as three are being encouraged to become YouTubers with vlogging play sets aimed at pre-schoolers.
One of the toys boasts that being a video blogger is a “top career choice” for youngsters.
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The wooden £35 Plan Toys Vlogger Kit includes a pretend selfie stick and camera stand with ring light in a carry bag.
The Rev Lynda Rose, of kids group ParentPower, said: “Such narcissistic self-promotion already creates unhealthy expectations among teenagers.
“To encourage children as young as three to vlog is deeply concerning.”
“Let children be children!”
One dad said: “Being a YouTube vlogger is the last thing I’d want my children to be.”
“I’d much rather they did role play in something more traditional.”
Plan Toys said: “Our hope is this play-set will encourage little ones to build communication skills and self-esteem through pretend playing as a video blogger.
“After all, professional videography is one of the top dream careers for kids these days.
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“The purpose of this Vlogger Kit is not to inspire the use of social media or technology.
“But to instead encourage children to explore their passions, practice putting their vocabulary and social skills into practice, and discover new interests through realistic documentation.”
