• Take a Stand campaign will promote ‘British value of decency’
  • Aim is to change culture that tolerates hateful online posts

The anti-discrimination body Kick It Out is to work with Facebook on a new scheme to combat online abuse in football – and its targets will not be the “vocal minority” but the “silent majority”.

Its new Take a Stand campaign will encourage fans to make public pledges committing themselves to anti-discriminatory behaviour, and provide new tools for education and reporting abuse that occurs on WhatsApp and Facebook Messenger.

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