Juul Labs Inc. agreed to pay at least $438.5 million in a settlement with more than 30 states, the latest step by the beleaguered e-cigarette maker to resolve allegations that it marketed its products to underage users.

Under the deal, which includes 33 states and Puerto Rico, Juul is barred from depicting people under 35 in its marketing, product placements in film and television, advertising on billboards and social media, selling Juul-branded merchandise and funding education programs in schools, Connecticut Attorney General William Tong said in a news conference Tuesday.

This post first appeared on wsj.com

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