Pet shop chain Jollyes achieved record revenues last year after sales soared from £87m to £115.3m.
The British rival to listed giant Pets at Home is aiming for more than 100 stores across the UK as it capitalises on momentum from the pandemic.
Millions of households got a pet during Covid, which resulted in a surge in demand for animal food and accessories.
Soaring sales: Millions of households got a pet during Covid, which resulted in a surge in demand for animal food and accessories
Joe Wykes, chief executive of Jollyes, said his long-term goal is to achieve £350m in revenues and have up to 250 stores.
His ambitions include potentially floating the business within the next four to five years.
‘I feel like we can do what Pets at Home did but do it better,’ he claimed.
Pets at Home listed on the London Stock Exchange in 2014 and it is now valued at nearly £2billion with more than 450 stores in Britain. Its share price has risen by 20 per cent over the past year.
Jollyes has a much smaller presence than Pets at Home but Wykes is confident his business is ‘making a dent in their aspirations’. ‘We feel like we are hurting them,’ he said.
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