Home insurance ad featuring a boy in a dress taken off air after financial regulator warning
It was attacked as everything from a crass cultural lecture to a treatise on sexism. John Lewis’ latest home insurance ad, which stars a young boy rampaging around his home to a Stevie Nicks song while wearing a dress, became the latest front in a seemingly never-ending culture war earlier this month.
Now, it has been pulled – not because of any sensibilities it may have offended, but because regulators were concerned it could mislead people into thinking the insurance policy being advertised would cover a child smashing up the house.