Decision made because slogan’s price promise does not apply to online-only retailers
John Lewis is ditching its “never knowingly undersold” price match pledge after almost a century, saying it had lost relevance at a time when it faces stiff competition from online retailers such as Amazon.
The staff-owned department store chain said it had made the decision to retire the well-known slogan this summer because its price promise did not apply to online-only retailers, and shoppers were increasingly buying online.
