‘Let your traditions grow’
John Lewis’ Christmas ad is widely considered the major advertising event of the year – and signals that the run-up to Christmas has begun.
This year’s ad – which comes with the strapline “Let Your Traditions Grow” – is about changing traditions as we all develop.
It’s the first campaign by Saatchi and Saatchi after John Lewis changed agency after 14 years.
John Lewis previously worked with Adam&eveDDB, the creative firm responsible for its Man on the Moon, Excitable Edgar and Bear and the Hare campaigns.
The John Lewis Christmas ad releases TODAY
Get ready for all the feels – this year’s John Lewis Christmas advert is finally here and it will warm your heart on cold days.
The ad is about a little boy’s quest for the perfect Christmas tree, befriending a playful character along the way.
As Alfie nurtures the little seed at home, it quickly grows into an energetic and mischievous Venus flytrap named Snapper.
The fast-growing wannabe Christmas tree becomes a life force with its mischievous personality and gets in on all the festivities, but it eventually comes to an abrupt halt.
When Snapper grows so big that he tears Christmas decorations at the house, he’s cast outside in the cold by the family.
The tearjerking moment leaves Alfie heartbroken, who’s set on not freezing him out – and he has a heartwarming idea.
