The Nordic cafe chain is planning ambitious expansion in the UK and perhaps an IPO – if it can find the staff
Founded by a Danish karate champion, the smoothie chain Joe & the Juice has blitzed its way on to British high streets, where its pastel-pink outlets and drinks with names such as Sex Me Up have cut a distinctive dash.
Having grown from one juice bar in Copenhagen in 2002 to 300 outlets around the world, the chain is planning to double in size in the next few years, and is rumoured to be plotting a stock market listing.
