The Amazon founder returned to Earth last week with a pledge to help save the planet, but technology alone is not the answer

So Jeff Bezos made it safely back to the universe that most of us lesser mortals inhabit. He graciously thanked his Amazon employees and customers (that’s you and me, folks) who made the realisation of his childhood Star Trek dreams possible. “I want to thank every Amazon employee and every Amazon customer because you guys paid for this,” he said. “Seriously, for every Amazon customer out there and every employee thank you from the bottom of my heart very much. It’s very appreciated.”

Aw, shucks. Thanks, Jeff. In a post-flight press conference he declared that the venture had reinforced his commitment to tackling the climate crisis and using his project as a stepping stone towards colonising space for the benefit of Earth. “We’re going to build a road to space,” he said, “so our kids, and their kids, can build the future. This is not about escaping Earth … this is the only good planet in the solar system and we have to take care of it. When you go to space and see how fragile it is you want to take care of it even more.”

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