Retailer Moot fears for future of its business as TV and web companies remove its promotions
A male underwear company that had its adverts pulled from social media and an appearance on a morning television show dropped has accused the industry of double standards when it comes to images of semi-clothed male and female bodies.
Moot, an underwear retailer set up by Jules Parker – a metal worker turned undergarment designer – was to be featured on ITV’s This Morning. The show then pulled the planned segment, which would have included a model in a pair of their opaque pants and a white shirt. Parker claims Moot were told that the show’s lawyers said it “wouldn’t get past Ofcom [the broadcasting regulator]”.
