There has been a huge rise of peer-to-peer lending online, where people borrow clothes directly from one another. For some, it can be a lucrative side hustle and a way to pursue bigger dreams
A Burberry dress for £60? A Prada bag for £100? It sounds too good to be true but – thanks to the booming fashion rental market – designer pieces are no longer reserved for those with a six-figure salary.
Experts have dubbed it the “rental revolution”, with GlobalData forecasting that the UK rental apparel market will reach a value of £2.3bn by 2029. In the UK, the biggest players are the website Hurr and the app By Rotation. Both offer peer-to-peer lending, where people borrow clothes directly from one another, usually for a minimum period of three days.
