Interior design group Sanderson posted a 12 per cent rise in profits yesterday amid strong demand for its British-inspired homeware in the US. 

The wallpaper and furnishings seller reported a pre-tax profit of £5.5million for the six months to the end of July, and revenue inched up 0.7 per cent to £57.9million.

Sanderson, which has a partnership with England rugby star Maro Itoje, did really well in the US, especially with its Morris & Co brand, which creates designs inspired by 19th-century artist William Morris. 

Profits up: Interior design group Sanderson, which has a partnership with England rugby star Maro Itoje (pictured) has seen demand for its homeware in the US

Profits up: Interior design group Sanderson, which has a partnership with England rugby star Maro Itoje (pictured) has seen demand for its homeware in the US

Profits up: Interior design group Sanderson, which has a partnership with England rugby star Maro Itoje (pictured) has seen demand for its homeware in the US

But in the UK, ‘challenges abound’ despite an encouraging performance from its top customers. 

As a result, Sanderson chairman Dianne Thompson said it would continue to focus on the North American market. 

The shares jumped 11.9 per cent, or 11.5p, to 108.5p. 

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This post first appeared on Dailymail.co.uk

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