WASHINGTON—Instagram head Adam Mosseri on Wednesday proposed a new industry panel to set safety standards for social-media platforms, telling a Senate panel it could help protect younger children from harm.

Mr. Mosseri’s proposal got a chilly response from members of the Senate Commerce Committee’s consumer protection panel, who said independent oversight and regulation will be needed to counter the risks posed by powerful social-media platforms that can harm users by targeting them with content that plays to their fears and anger.

“The time for self-policing and self-regulation is over,” said Sen. Richard Blumenthal (D., Conn.), the subcommittee chairman.

Mr. Mosseri was called before the committee following disclosure of internal company research showing the app can worsen body-image issues for some girls. Disclosure of the research in The Wall Street Journal’s Facebook Files series prompted several previous legislative hearings. Instagram is a unit of Meta Platforms Inc., which also owns Facebook.

In his opening statement, Mr. Blumenthal said the current mental health crisis among young people has been exacerbated by big tech. Recent hearings have showed that “big tech actually fans those flames with addictive products and sophisticated algorithms that can exploit and profit from children’s insecurities and anxieties.”

Members of Congress have likened Facebook and Instagram’s tactics to that of the tobacco industry. WSJ’s Joanna Stern explores what cigarette regulation can tell us about what may be coming for Big Tech. Photo illustration: /The Wall Street Journal

Mr. Blumenthal also said he is working with the panel’s top Republican on new legislation, and pressed Mr. Mosseri on whether he would support a new legal requirement for social-media companies to provide access to their algorithms and data sets.

In his prepared testimony, Mr. Mosseri said that online safety is “an area our company has been focused on for many years, and I’m proud of our work to help keep young people safe, to support young people who are struggling, and to empower parents with tools to help their teenagers develop healthy and safe online habits,” Mr. Mosseri said in prepared testimony.

Mr. Mosseri endorsed an “industry body” that would determine best practices on at least three crucial issues for social media that draw younger users: how to verify user age, how to design age-appropriate experiences, and how to add more parental controls.

He also expressed support for measures requiring tech companies to adhere to such industry standards in order to qualify for the current federal legal protections that social-media platforms enjoy.

Mr. Mosseri also pushed back against some lawmakers’ assertion that social-media products are designed to be addictive, saying he doesn’t believe research shows that Instagram’s products are addictive.

Before the hearing, Instagram said it would implement new tools to protect teens who use the app. They include prompts to suggest users take breaks, controls for parents to curtail their children’s usage, limits on tagging or mentioning teen users, and the ability for users to bulk-delete their own photos, videos and other content.

Those measures, however, might not go far enough to satisfy lawmakers. Sen. Marsha Blackburn (R., Tenn.) said the new Instagram tools were an attempt to shift attention from their mistakes.

“This is a case of too little too late because now there is bipartisan momentum here and in the House to tackle these problems we are seeing in Big Tech,” Ms. Blackburn said at the hearing.

Some lawmakers, including Ms. Blackburn, want Instagram to abandon plans to roll out a version tailored to children, similar to YouTube Kids and other products. Mr. Mosseri announced a pause on those plans in September, but said he still believed in the idea as a way to protect preteens who today might use the app despite its minimum required age of 13.

He maintained that position Wednesday. “What I can commit to today is that no child between the ages of 10 and 12, should we ever manage to build Instagram for 10- to 12-years-olds, will have access to that without their explicit parental consent,” he said.

Senators said they are working on legislation to address issues raised at the hearings, but so far talks haven’t yielded proposals with broad momentum.

Sen. Ed Markey (D., Mass.), who helped author a children’s privacy law in the late 1990s, has been meeting recently with Republican senators, including Roger Wicker of Mississippi, the senior GOP member of the Senate Commerce Committee, to discuss a ban on targeted ads directed at children, among other topics, an aide to Mr. Markey said.

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On Thursday, a separate Senate subcommittee on communications policy is scheduled to hold a hearing on legislative solutions for “dangerous algorithms” that “manipulate user experiences.”

Wednesday’s hearing of the consumer-protection subcommittee is the latest in a series started in September after the Journal published the Facebook Files. Frances Haugen, a former Facebook employee turned whistleblower, appeared before the panel Oct. 5. The company has disputed her characterization of its culture and decision making, saying it works hard to keep consumers safe and many users benefit from its apps.

Lawmakers later questioned executives from ByteDance Ltd.’s TikTok, Snap Inc. ‘s Snapchat and Alphabet Inc.’s YouTube about children’s safety online.

Write to Ryan Tracy at [email protected] and John D. McKinnon at [email protected]

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This post first appeared on wsj.com

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