iFlation! Apple raises price of iPhone 14 Pro to £1,099 as inflation hits UK customers

Apple’s latest iPhone will cost £150 more in the UK after inflation and the falling value of the pound pushed Apple into increasing their prices.  

The iPhone 14 pro, which will be available to order in the UK for the first time tomorrow, will rise to £1,099.  

This has jumped £150 from last year’s iPhone 13 pro launch cost of £949.

However prices remain the same in the United States, with the new phone costing £867 excluding VAT. 

Other UK devices saw similar jumps, with the iPhone 14, which is the less powerful version of the iPhone 14 pro, rising by £70. 

Apple’s latest iPhone will cost £150 more in the UK after inflation and the falling value of the pound pushed Apple into increasing their prices. This graphic shows how the prices have changed over the past five years

The new iPhone 14 pro will be sold in the UK for £1,099, which is a £150 jump from at year’s iPhone 13 pro launch

Apple revealed that the new iPhone will allow users to send text messages using an ‘Emergency SOS via satellite’ when there is no signal

This comes as the dollar surged to a 37-year high against the pound, with the sterling dropping to just $1.1403 against the dollar in afternoon trading, its lowest since 1985. 

Inflation hit 10 per cent in July, its highest in 40 years, and could surge to 22 per cent next year if gas prices fail to drop, further squeezing wages of hard-hit consumers. 

Ben Woods, an analyst at CCS Insight told The Telegraph: ‘Although iPhone pricing in the US remains flat, in markets like the UK, Apple has been obliged to increase pricing in local currency given the strength of the US dollar.’ 

Apple revealed that the new iPhone will allow users to send text messages using an ‘Emergency SOS via satellite’ when there is no signal. 

Other upgrades include detecting when someone has been involved in a car crash and updating their watch range with more features for elite athletes. 

However the launch of the new technology this has year has not garnered much excitement compared to previous years, with Steve Job’s daughter Eve mocking the new iPhone 14. 

Steve Job’s youngest daughter, Eve Jobs 23, posted a meme to her Instagram account mocking the latest iPhone release

Eve Jobs is pictured taking a selfie in a bathroom mirror using her iPhone 13

In a social media post, the late Apple founder’s youngest daughter posted a meme following the announcement of the new phone. 

Together with a photo of a middle-aged man buying exactly the same shirt as the one he was wearing, the Stanford graduate posted on her Instagram story: ‘Me upgrading from iPhone13 to iPhone14 after Apple’s announcement today.’  

Another commenter wrote: ‘Apple released the same phone with barely marginal improvements again?’

‘It’s not the same since it continues cost you more money,’ explained another. 

This post first appeared on Dailymail.co.uk