MAJOR supermarket Iceland is selling vegetables for just a penny, but shoppers need to be quick.
It comes after several other supermarkets slashed the price of their vegetables ahead of Christmas.
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Now, Iceland is the latest store to cut the prices of its veg as part of its Festive Penny Sale – but there is a catch.
Shoppers have just today, December 21, to take advantage of the deals.
And you can only get the offer if you place an order online.
Customers will need to enter “THREEVEG” at checkout and three items will decrease to a penny each.
You won’t be able to get more than three items of vegetables for 1p.
You’ll need to spend a minimum of £40 to qualify for free delivery, so if you’ve still got to get food for Christmas Day, it might be worth it.
But Iceland is currently only offering free delivery over £40 for those who book a slot for the next day.
When The Sun tried to place an order with Iceland, the supermarket was charging £4 for an order two days in advance, £6 for three days and £8 for four days.
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Other supermarkets have also cut the prices of their vegetables.
German retailer Aldi is slashing the price of its “Super Six” veggies, including carrots and white potatoes.
Meanwhile, Sainsbury’s is reducing the price of a number of its veg products from the same date, including Brussels sprouts and parsnips.
Lidl customers can also get veggies for as little as 19p.
You’ll have to head out to your nearest store to get them though as they don’t offer home deliveries nor a click and collect service.
How else can I save on my supermarket shop?
Beyond nabbing cheap veggies, there are a number of other ways you can cut the costs of your Christmas shopping this year.
You can always try and keep a lookout for yellow or red stickers on products.
Supermarket staff put these on to show that an item has been reduced.
Bear in mind though, if the food is fresh you’ll have to eat it fast, or freeze it to have another time, as it’s usually reduced because it’s close to its use-by date.
Try making a list too – that’ll stop you from making any rash payments next time you’re out shopping and will save you money too.
Or, you might want to go for supermarket own-brands as it could save you hundreds over a year.
That means going for “own” or “value” type products instead of “finest” or “luxury” lines.
Plenty of supermarkets run wonky veg and fruit schemes as well where you can get cheap prices if they’re misshapen or imperfect.
For example, Lidl runs its Waste Not scheme offering boxes of 5kg of fruit and vegetables for just £1.50.
