After the comfort food and rituals, Britons are embracing more traditions, such as the festival of Santa Lucia
From Ikea to meatballs, hygge to Nordic noir, Scandinavia’s influence on the UK has been rising steadily for decades. But this Christmas, amid the coronavirus pandemic and Brexit, enthusiasm for the region and its traditions is hitting new heights.
Scandinavian goods distributor ScandiKitchen closed online Christmas orders early this year after unprecedented demand for festive products including meatballs, glögg (mulled wine), pepparkakor (ginger biscuits), chocolate, ham and cheese.
