Advertising watchdog upholds two complaints, ruling ads were misleading and irresponsible

Huel adverts that claimed its meal replacement shakes could help consumers save money during the cost of living crisis have been banned after the advertising watchdog ruled they were misleading and irresponsible.

One advert, which ran on Facebook in August and September, said the shakes helped “keep money in your pockets”, and claimed an “entire month’s worth of Huel” worked out at less than £50.

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