Exclusive: Private members’ club that takes pride in being a ‘hub for creatives’ to consider international expansion
The international gallerists behind Hauser & Wirth have bought the Groucho Club, the private members club in Soho that has acted as a spiritual home for artists, writers, musicians and media workers for almost 40 years.
The takeover of the club by Artfarm – Manuela and Iwan Wirth’s independent hospitality and development company – marks a new chapter for the Groucho that could include a drive to recruit younger members and international expansion.