THE hidden meaning behind the Aldi logo and the reason behind the supermarket chain’s changing look has been revealed.
Company bosses decided to overhaul the budget brand’s look as part of a move to be more “contemporary”.
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The discount store was founded in Essen, Germany, with the first store opening in the UK at a location in Stechford, Birmingham, on April 5 1990.
Over the years, Aldi has made a few changes to the look of its logo with the first version created at the end of the 1940s by the Albrecht brothers for their grocery stores.
That logo appeared on a red background with the store name ‘Karl Albrecht Lebensmittel’ in white lettering.
As the store moved into discount retail, a new logo design was introduced in 1963.
It comprised the word ‘ALBRECHT’ in white letters on a blue background with a narrow white border.
The original version of today’s logo was developed in 1982.
It showed the cropped ‘A’ symbol on a blue background with a tricoloured border.
In the years 2001 and 2006, slight adjustments were made to the logo’s colours.
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A series of differences were incorporated again in 2017, which included redesigning the store logo by making tweaks to the font and the shapes used.
An Aldi spokesperson said the principle of simplicity is reflected in the new logo.
She said: “Despite an updated appearance, it still contains the typical Aldi colours.
“Even the familiar ‘A’ symbol in light blue still forms part of the new logo, but now also functions as a modern independent design element.”
But some shoppers weren’t a fan of the changes, taking to social media to share their thoughts.
One person said: “This logo smells of design by committee as I hope no professional designer is this stuck in the 90ties anymore.”
Another boldly shared their opinion, writing: “The new Aldi logo is really ugly.”
Someone else said: “That new Aldi logo looks proper cheap. Glad I don’t work there.”
While another told followers: “Is it just me or has Aldi gone backwards?”
It comes as eagle-eyed Aldi shoppers spotted a more modern system of displaying their price tags with tiny digital screens.
The discovery, which has since blown people’s minds, was shared on TikTok by Jenna who spotted it not so long ago.
”Oh my God, my entire life has been a lie,” the shopper said in her video.
Zooming in a screen that appeared to be flicking, Jenna went on: ”Did anyone else think the prices in Aldi were pieces of paper?
”Because I was today years old when I found out that they are screens.
”And I only found out today because there was a glitch on one of them.
”Is this every shop or is it just Aldi?” the shopper wanted to know.
”Did anyone else know this – or am I just behind?”
