There’s a scene in the .css-1h1us5y-StyledLink{color:var(–interactive-text-color);-webkit-text-decoration:underline;text-decoration:underline;}.css-1h1us5y-StyledLink:hover{-webkit-text-decoration:none;text-decoration:none;}new movie “Air” that should be required viewing for any executive in any line of work. It’s a conversation between Phil Knight and Sonny Vaccaro, the characters played by Ben Affleck and Matt Damon, in which the Nike co-founder gives his company’s basketball guru the budget to sign a rookie named Michael Jordan. Before they offer him a shoe deal, Knight has one final question for Vaccaro: What’s the name of the sneaker?

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What’s News

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This post first appeared on wsj.com

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