Government ‘nudge unit’ document published alongside net zero strategy before being withdrawn within a few hours
A blueprint to change public behaviour to cut carbon emissions, which includes levies on high-carbon food and a reduction in frequent flying, was published alongside the government’s net zero strategy on Tuesday, before being withdrawn within a few hours.
Produced by the behavioural insights team, or nudge unit, the document, Net Zero: principles for successful behaviour change initiatives, emphasises that tackling the climate crisis requires “significant behavioural change”. The behaviours the British public may have to reduce include a significant reduction in demand for high-carbon activities such as flying and eating ruminant meat.
