Google’s campus in Mountain View, Calif.
Photo: David Paul Morris/Bloomberg News
Alphabet Inc.’s Google told advertisers Wednesday it is planning to lift its ban on political ads on Thursday after a blackout of more than a month because of concerns over misinformation, according to an email reviewed by The Wall Street Journal.
Google told advertisers it will lift its so-called sensitive event policy and allow ads that mention a current state or federal officeholder or candidate, political party or ballot measure, as early voting in the Georgia Senate runoffs begins in about two weeks.
“While we no longer consider the postelection period to be a sensitive event, we will still rigorously enforce our ads policies, which strictly prohibit demonstrably false information that could significantly undermine trust in elections or the democratic process, among other forms of abuse,” Google said in the email.
The Wall Street Journal reported in mid-November that Facebook Inc. would extend its political ad ban “another month” and update advertisers when it would lift, which it has yet to do.
A Google spokeswoman confirmed the email in a statement to the Journal.
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