Beneath the fluffy exterior of a new film about the 90s soft toy craze lies a tale of corruption, collective madness and toxic narcissism. Its unlikely directors discuss bosses, brands – and how to negotiate with five-year-olds
When Damian Kulash and Kristin Gore were growing up – back when they were friends in high school, two decades before they reunited, got married and had twins – there was, he says, “this basic feeling that the world was really screwed up in the past but would get much better in the future, and we were somewhere on that curve: lots of things weren’t yet fixed, but we were inexorably going towards somewhere fairer.”
Next to him, Gore nods. Sunny optimism was, she says, “a very 90s thing”.
