It isn’t your imagination – there really are more online sales now, and they’re changing Australia’s retail calendar
Five stores email you on the same day. There’s a big sale coming tomorrow. You make a note in your calendar, planning to get some Christmas shopping done. By the time you log off the next day, a little dazed, you have an extra set of bedsheets and a popcorn machine you had no intention of buying.
It was that pop-up offer that did you in – a little red ticker ran across the screen saying “Hurry! Only three items left!” It was probably driven by a machine-learning algorithm.
