Join the slow lane in these relaxed looks that will see you through spring, summer and beyond
Goodbye fast fashion, hello slow fashion. The age of the flash-in-the-pan trend is over; the lifespan of the trends that matter is now counted in years, not months.
To put this in broadsheet language, slow fashion is fashion’s third way. No need to make a stark choice between buying into the fast-fashion cycle (consumerist horror show, but jazzy) and swearing off fashion altogether (admirable, but a bit joyless). Slow fashion charts a different course. It is about looking agreeably current, rather than up-to-the-minute. It is about nailing the hemline or the dress shape that defines the decade, rather than the season. It keeps one eye on fashion, but its feet on the ground, remembering that clothes are not disposable.
This is an exciting moment. You know that thing when something really complicated goes wrong, and the first thing you do is turn it off and then on again? And sometimes, it works? Well, that’s basically what we’ve done to fashion. It’s had a reset. Fashion was on pause for the pandemic, but now it is back on – and it’s better than it was before.
