Fisker Ditches Tesla-Style Direct-Sales Model in Favor of Dealerships

The electric-vehicle startup Fisker is abandoning a direct-to-consumer sales model in the U.S. in favor of using traditional dealerships, after it found the approach too expensive and struggled in 2023 to get its cars to buyers quickly.

The company is in talks with U.S. dealers and hopes to sign up at least 50 this year, said Chief Executive Officer Henrik Fisker.