Analysis: Insiders say plan had been ‘kicked down the road for so long’ it was inevitable it would be dropped
When the decision was finally taken to scrap the much-delayed televised press briefings that No 10 had hoped would provide greater control of the media agenda, there was a quiet sigh of relief among some in Downing Street.
With £2.6m spent on a new studio, weeks of rehearsals and start dates repeatedly pencilled in then rubbed out, insiders had been grappling with whether to press ahead with the plan devised last summer by the then head of communications, Lee Cain.