Wary organisers call for government cancellation insurance as ticket sales soar
Festival organisers are enjoying record ticket sales after the government’s announcement of its roadmap out of lockdown in England, as punters prepare to “make up for lost time” despite uncertainty over what state support exists if last-minute cancellations have to take place.
“Lots of our members have seen sale spikes since Monday, which has generated lots of consumer confidence,” said Paul Reed, chief executive of the Association of Independent Festivals. “There is a huge appetite for live experiences and I don’t think that is surprising. It’s about communal experiences, being outdoors in groups.”
