The ESL’s first launch met a quick end but the project is learning to adapt in search of the shifting moral high ground
It lives. It breathes. It walks the earth again, out there scratching at the doorjamb, rattling the handle, gripped by a renewed and surprisingly self-righteous (fan engagement? Sustainability? Uh, really?) kind of life.
The European Super League never really died of course. Instead it simply collapsed under the weight of its own billionaire-grade stupidity, offering up an initial power-grab so poorly conceived it failed even to satisfy the three elements in its own name.
