Fast growth of plant-based alternatives means consumption of conventional meat will start to fall
The fast growth of plant-based alternatives to animal products could mean Europe and North America will reach “peak meat” by 2025, at which point consumption of conventional meat starts to fall, according to a report.
The study also forecasts that plant-based meats will match regular meat on price by 2023 and that nine out of 10 of the world’s favourite dishes – from pepperoni pizza to sushi – will have realistic alternatives by 2035.
