Platform’s new owner tells video-makers he’s planning ‘creator monetization for all forms of content’
The anarchic behaviour of YouTubers draws huge online audiences and has turned stars such as MrBeast and Logan Paul into the best-paid entertainers of the internet age. Now Twitter’s new owner, Elon Musk, wants a piece of this lucrative action and will attempt to lure video creators on to the social media platform.
In a series of messages, Musk engaged with video-makers, saying he was planning “creator monetization for all forms of content”, and that his company could “beat” the 55% cut of advertising revenue that YouTube gives its top entertainers.
