Move by the billionaire owner of the social media site may be an attempt to drive up subscription of the app’s premium service
Social media platform X, formerly known as Twitter, is poised to rework how news links appear on the platform, the latest change spearheaded by owner Elon Musk to impact news publishers on the site.
The news was first reported by Fortune on Monday and confirmed in a post from Musk later in the day: “This is coming from me directly. Will greatly improve the esthetics [sic],” he wrote. The platform will no longer display headlines and other text from news links and show only the main image, limiting a user’s ability to see the contents before clicking.
