TECH tycoon Elon Musk has officially rebranded Twitter, ditching the iconic blue bird to create his X ‘everything’ app.
The inky colour shift has certainly given Twitter users a surprise, despite Musk’s hints of the change early Sunday morning.
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In a tweet early Sunday morning, Musk, 52, said that he might replace the blue Twitter bird with an X logo.
“And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” Musk tweeted around 12am.
He said in a subsequent tweet: “If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.”
Musk ran with his new idea, posting a picture of him making an X with his hands while standing behind a Tesla Model X backdrop.
“Not sure what subtle clues gave it way, but I like the letter X,” he wrote alongside the photo in a tweet.
Musk even pinned a tweet of a video by a fellow Twitter user showing an image of an X and the Twitter bird glitching back and forth between each other.
The logo used comes from a podcast about Musk and his business ventures called X Pod that no longer makes new episodes.
It was suggested by Sawyer Merrit, a co-founder of a sustainable clothing brand, and designed by physics engineer, Alex Tourville, for the podcast they used to host.
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Twitter has used the same logo, known as Larry the Bird, since its creation in 2006 with its current design released in 2012.
Musk’s announcement of the new potential logo comes almost two weeks after he launched his new artificial intelligence company called xAI.
The Twitter owner will challenge the popular AI language model ChatGPT developed by OpenAI.
On July 12, the formation of xAI was announced.
Its goal is to “understand the true nature of the universe,” according to its website.
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