CEO says brand must enter refurbished boot market, which could account for 15% of sales in 10 years’ time
Dr Martens is looking to stomp into the repair and resale market on the back of a new collaboration with the online secondhand clothing marketplace Depopas demand surges for refurbished fashion.
Kenny Wilson, the British footwear brand’s chief executive, said it was possible that refurbished or secondhand boots could account for up to 15% of sales in 10 years’ time and it was important to work out how to play a part in that market.
