Mr Go Pizza booth offers 24/7 pizzas, kneaded by a machine and served with cutlery
Massimo Bucolo bravely dared to go where nobody else had gone before in order to take a slice of Italy’s competitive pizza market: a 24-hour vending machine that dishes out freshly baked pizza in three minutes.
Located in a booth on Via Catania, close to Piazza Bologna in Rome, Mr Go Pizza offers up four varieties, including the classic margherita invented in Naples in 1889, each costing between €4.50 and €6. Customers can watch through a small glass window as the vending machine kneads and tops the dough.
