Walt Disney Chief Executive Bob Chapek said the company could eventually group all its streaming products under its flagship Disney+ app, and could tie that service more closely to its theme-parks business.
Speaking Wednesday at a Goldman Sachs investor conference, Mr. Chapek said that “there’s a little bit of consumer friction” for streaming customers who want to shift between Disney’s family-focused and franchise content in Disney+—home to its Marvel superhero, Pixar and Star Wars movies and series—and the general entertainment content of Hulu or sports-focused content on the ESPN+ app.