Rappers entered breakfast market with Snoop Cereal in 2023, and allege conspiracy between manufacturer Post Consumer Brands and supermarket chain Walmart to ‘choke’ startup brand
Rappers Snoop Dogg and Master P are suing US supermarket chain Walmart and food manufacturer Post Consumer Brands, claiming that the two companies conspired to sabotage the success of the pair’s new breakfast cereal enterprise.
Snoop Cereal launched last summer, with Master P hailing parent company Broadus Foods as the first Black-owned cereal company in the US: “This has been going on for over 100 years, that we’ve been consumers and never owners, so we’re changing that game.” The rappers partnered with Post to produce the cereal itself.
