The energy drink became a sensation after it was launched by social media influencers KSI and Logan Paul
Customers queued outside stores before dawn, jostled other shoppers and even dived headfirst into display units on Thursday as sales of the sought-after YouTuber-promoted Prime Hydration energy drink kicked off with a fizz at Aldi supermarkets.
Shoppers raced to UK Aldi stores early in the morning to snap up bottles of the £1.99 beverage, which became an internet sensation after it was launched by social media influencers KSI and Logan Paul.
