Product packaging created by artists for UK’s Design Museum aims to showcase importance of creativity

It will sell “essential” products including toilet roll, teabags, washing-up liquid, passata and gin but, given this could be the world’s first artist-designed supermarket, not as we know them.

The Design Museum in London will this week reopen its shop as a supermarket, selling a range of products with packaging designed by emerging artists. The aim is to convey the message that creativity is as essential as the stuff we buy in the weekly shop.

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