A strong online presence is essential for digital marketing agencies. So is building a remarkable website for introducing your company to the world.
Although it displays your company’s identity, “About Us” pages are usually overlooked. Therefore, you need to create a unique page that represents your digital marketing agency.
When you truly think about it, developing a
website is in a lot of ways, a task that requires sheer determination and an
exercise of willpower. There is no doubt there will be plenty of stages where
you will easily be distracted by the fundamentals of the entire design process.
And when that happens, most people forget about the most vital aspects of the
website, and that is building compelling and unique content.
It is that unique content that will play an instrumental role in furthering your inbound marketing strategies, converting leads into sales, and propelling your brand’s visibility to new heights.
So, the question is, how can you streamline the alignment of your unique content and match it with your website design needs? It is pretty simple; you create a remarkable “About Us” page.
For an exceptional page, the first thing you need to do is determine the intrinsic identity and value of your company and then concoct a creative mix of words to share it with the rest of the globe.
Sounds simple enough, right? Well, it isn’t that easy! Contrary to popular belief, it is important to understand that your “About Us” page is one of the most vital aspects of your online identity, and there is no question you need to put in the time and effort to ensure it is supremely crafted.
What goes into the best “About Us” page design?
There are a couple of imperative factors that go into crafting a great context. The page should:
- Contain relevant information. The page
does not necessarily have to outline your company’s entire journey, its success
story, etc. However, what it should do is be able to transparently and uniquely
give your target audience a clear idea of what you are all about.
- Reflect relatable information. It is
wise to add testimonials and social proof as well as information that your
target audience can easily relate to – for example, mention your family, people
who have driven you to achieve success, your education, what makes you an
authority in your industry, etc.
- Must be useful to the end-user. This
goes without saying, but your about page must absolutely be relevant, engaging
and captivating for the user.
If you have worked out all these factors, there is no doubt you can come up with a smooth and natural-sounding about page with high readability. But, if you are yet to come up with something exclusive and captivating, mentioned below are some truly interesting about us examples for your inspiration.
Highlighting the agency culture.
A good about us page needs to humanize the business and highlight its team, values, and culture. In this respect, New York-based agency The Charles has done a great job.
The agency’s about us page is full of photographs and videos of the team and the agency. We can also feel their aesthetic approach from this section. Plus, they share the agency’s working process and their thoughts on culture, art, and technology.
RNO1 is a brand and digital experience agency based on the west coast. Their About page is as calming as it can be while succinctly outlining their primary goals, personnel, and agency’s capabilities. You can find a range of information on the page, including client testimonials and the team’s success stories. When it comes to agency About pages, RNO1 may have the most distinctive style. They make sure that they accurately convey that RNO1 is produced on the west coast, next to the ocean.
Experienced team of digital experts.
Devotion is a full-service digital marketing agency based in Sydney. On their about us section, Devotion puts their experienced team of digital experts. Besides, we can see the agency’s distinctive features from every angle.
These are Devotion’s team members, principles, and even the meaning of their name.
The highlight of the DIJGTAL’s about us page is humans always come first.
DIJGTAL’s culture and collective mindset is the kind that embraces authenticity, demonstrates confidence, and crafts thought-provoking outcomes. It is successful in conveying this to people browsing the about page.
Creating innovative platforms, apps, and websites for startups and global brands.
London-based digital agency Crowdform defines themselves as a digital product and venture activation studio. The agency truly cares about bringing powerful digital products to life and with a team of designers and developers they are always ready to take the next step for continued success.
By visiting their “About Us” page, you will see the number of projects they’ve completed as well as the countries they’ve worked with so far. What is more, the pictures from the office and team will warmly welcome you and give you an idea about how is the working environment in Crowdform’s office.
Pastilla is a data-driven creative agency fueled by everyday connections to deliver unique digital experiences in Los Angeles.
They use a minimal and practical design on the digital marketing agency “about us” page. When you open it, a bold statement welcomes you.
We use our curiosity, agility & ideas to elevate brands.
Then you meet their professional team with a creative and friendly shot. This photo includes a photoshoot of their core team and Zoom screenshots from the rest of the crew.
Below the fold, you can review their services, prestigious clients, including Microsoft, Disney, and Caltech, and find out their most recent awards. You can also visit the team member’s profile pages and get to know them better. A convincing example of an about us page for a digital marketing company.
A creative “About” page template.
There is no doubt a company is only as good as its team – and Mimosa Agency has displayed this quite creatively, giving backgrounds of their all vital team members.
The creative faces behind the company’s success. Mimosa has managed to keep it simple beautifully – building a feeling of trust while delivering a unique selling point.
Well, they share the lexical meaning of their name:
Luminary (n). One who has attained eminence in their field. One who inspires. Luminary supports protects and guides the way.
Even this statement alone makes Luminary‘s “About Us” page unique. What is more, they also share a timeline of events that have shaped the agency they are today, as they turned 20!
Keeping things simple.
Redonk is a customer experience agency operating in the US. Their message is clear and honest. Redonk Marketing‘s “Who We Are” page rocks primarily due to one thing, they have successfully managed to skip all the industry babble, keeping things simple.
People love to read and hear straight talk about how exactly it is you are going to help them grow. If your target audience does not know what you do, why would they ever need you in the first place?
The most powerful element in advertising is the truth.
Search & Gather is a digital marketing agency that helps startups in Canada to grow. The agency’s motto on their “About” page is simple yet meaningful: “If our clients are happy, then so we are”.
Obviously, they stick to this approach while adding each team member by highlighting their happy moments into the page. Continue scrolling down, and you will see a quote by famous creative director Bill Bernbach:
The most powerful element in advertising is the truth.
A video about office life.
Impression is a Digital Growth Specialist helping ambitious brands push boundaries and drive impact. Their collaborative, creative and inclusive culture helps to build their reputation as a leading digital employer.
Attracting the best talent ensures they are pioneering new approaches and keeping their clients at the forefront of digital innovation. They invest in building and retaining a high-performing, engaged team.
Their “About Us” page puts their people first with a strong focus on their values and internal culture. This is backed by their employer awards and accreditations. It contains relevant information about the agency’s story, detailing where it all started and it links out to other relevant pages to allow the user to get to know more about who they are. The page engages the user with a colorful, easy-to-follow layout that is broken up by their own photography.
One part, digital consultancy. One part, design and engineering studio.
A diverse team of strategists, designers, and engineers… Engine Digital helps its clients grow through new digital products, platforms, and experiences.
Their “About Us” page is very successful as it says it all in short but impressive sentences. Don’t forget to read the quotes shared by the team as they give some clues about their business approach as well as the experiences in the industry.
Covert is an end-to-end digital marketing agency based in Sydney. Their about us page provides extremely clear information about the corporate culture and customer service philosophy. It concisely displays their mindsets, the processes they take to complete a project, and the type of approach they adopt thanks to its elegant yet simple design.
Covert offers services in many fields from SEO, to content creation, and website development.
So there you have it – some great and inspiring digital marketing agency “About Us” page designs you can truly leverage to create a visually appealing, highly readable and relevant page for your agency business.
If you’re looking for new ideas to create inspirational web pages for your digital agency, here you may want to see the Best Digital Agency 404 Pages that we have compiled for you!