THE cost of a fry-up has risen by 40p in the last year — in the latest hard to swallow inflation blow to families.
A hearty breakfast of sausages, bacon, eggs, beans and toast now costs £6.83 for the basic ingredients.
And while the odd 40p here and there may not seem much, the total cost will see struggling families having to cut back on their British bangers.
It comes just weeks after supermarket giant Morrisons added 50p to the cost of its cafe fry-up, pushing it to £7.49.
Fraser McKevitt, of analysts Kantar, which keeps an eye on supermarket grocery prices, said: “The £6.83 cost of a family fry-up is a significant 40p increase on last year.
“People are really feeling the squeeze at the supermarket tills.”
A fifth of households say they struggling and supermarket sales fell by 4.4 per cent in the three months to mid-May.
But Mr McKevitt said people are likely to splash out for the Queen’s jubilee.
He said: “We should never underestimate the appetite for a party.”