Why is the Coca-Cola truck famous?
The Coca-Cola Christmas truck was first seen in the brand’s hugely popular 1995 advert.
The 60-second clip features the now-iconic Holidays Are Coming song, which is still synonymous with Coca-Cola to this day.
The truck began touring the US in 2001 but didn’t start visiting the UK until 2010.
Coca-Cola ‘synonymous’ with Christmas, brand chief claims
You can’t have Christmas without Coca-Cola, according to the company’s senior brand manager.
Speaking about this year’s Christmas truck tour, Laura Moon said: “Coca‑Cola has always been synonymous with Christmas, particularly the iconic Truck Tour and Holidays Are Coming advert. This year, the magic of Christmas is needed more than ever, and we are excited to bring back our famous truck tour to fans nationwide.
“We’re also extremely pleased to continue our relationship with FareShare and for every person that visits the Truck Tour, we’ll donate the equivalent of a meal on their behalf, supporting those most in need this festive season.”
‘More exciting elements added’
Florence Wheatley, Brand Manager at Coca-Cola Company, Great Britain, said: “Coca-Cola has been spreading Christmas cheer for decades and, this year, we’ve added even more exciting elements to make it as magical and merry as possible.
“Alongside the beloved return of the Truck Tour nationwide and the much loved ‘Holidays Are Coming’ advert, we have introduced new elements like the ‘World Needs More Santas’ TVC and an interactive Santa Quiz.
“We’re also thrilled to extend our partnership with Neighbourly, emphasising spreading kindness and making a positive impact across the UK.
“Together, we want to inspire year-round acts of goodwill and truly make a difference in all local communities.”
Coca-Cola truck ‘banned’ in county by health chief
The Coca-Cola Christmas truck has been “banned” in Cumbria, leaving locals heartbroken.
The truck is well into its tour, which began on November 23, and some Brits have branded the decision to ban the truck “ridiculous”.
Director of public health, Colin Cox, said the sugary drink was “without a doubt” part of the region’s childhood obesity problem.
Mr Cox said he “stands by” comments made in 2017 when he lambasted the company’s use of the festive season to promote the fizzy beverage.
‘More exciting elements added’
Florence Wheatley, Brand Manager at Coca-Cola Company, Great Britain, said: “Coca-Cola has been spreading Christmas cheer for decades and, this year, we’ve added even more exciting elements to make it as magical and merry as possible.
“Alongside the beloved return of the Truck Tour nationwide and the much loved ‘Holidays Are Coming’ advert, we have introduced new elements like the ‘World Needs More Santas’ TVC and an interactive Santa Quiz.
“We’re also thrilled to extend our partnership with Neighbourly, emphasising spreading kindness and making a positive impact across the UK.
“Together, we want to inspire year-round acts of goodwill and truly make a difference in all local communities.”
Next stop revealed
Coca-Cola has revealed their next stop of the festive tour on their official Instagram account.
The loved brand announced that the truck will be stopping in Rubery, Birmingham at the Morrisons store.
