Neighbourly aiming for the collab to bring a ‘positive impact’
Steve Butterworth, CEO at Neighbourly, said: “We’re excited to join forces with Coca-Cola over the festive period.
“The Christmas Truck Tour is a fantastic way to increase awareness of Neighbourly’s mission to help businesses build stronger communities. The partnership with Coca-Cola is about more than just festivities; it’s about making a real difference.
“By connecting businesses with local causes, we aim to create a positive impact that lasts beyond the holiday season.
“We hope people can visit the Coca-Cola Truck Tour this Christmas and discover how they can be a force for good in their community.”
Fans react to the return of the Christmas truck advert
Fans have taken to social media after seeing the Coca-Cola Christmas advert return to our screens.
One fan wrote on X: “Yesss this is better than any other Coca-Cola ad, never remove this one.”
A second added: “Seeing that was a bit of a nostalgic feeling and it felt good, thank you. Christmas, a little bit away, but it’s on its way.”
‘More exciting elements added’
Florence Wheatley, Brand Manager at Coca-Cola Company, Great Britain, said: “Coca-Cola has been spreading Christmas cheer for decades and, this year, we’ve added even more exciting elements to make it as magical and merry as possible.
“Alongside the beloved return of the Truck Tour nationwide and the much loved ‘Holidays Are Coming’ advert, we have introduced new elements like the ‘World Needs More Santas’ TVC and an interactive Santa Quiz.
“We’re also thrilled to extend our partnership with Neighbourly, emphasising spreading kindness and making a positive impact across the UK.
“Together, we want to inspire year-round acts of goodwill and truly make a difference in all local communities.”
What charities have Coca-Cola previously worked with?
Coca-Cola has, however, partnered with several charities in the past, including homelessness charity Crisis and food bank charity FareShare.
In the past, Coca-Cola fans who visit the truck have been been able to sample festive treats at a pop-up winter market, take part in games and take “elfie selfies”.
Visitors have also been able to buy a special Coca-Cola that can be personalised with their name or a short phrase.
When will the full schedule be revealed?
The full schedule for the 2023 Coca-Cola truck tour is still to be confirmed.
A spokesperson for Coca-Cola confirmed at the end of October 2023 that the team were “still finalizing the details” of the tour.
Replying to a follower on X, previously known as Twitter, the spokesperson encouraged fans to “keep an eye” on the company’s social media pages for updates.
Coca-Cola can be found on X at @CocaCola_GB.
What can you do at the Christmas truck stops?
There will be multiple activities for people to participate in at the events.
Coca-Cola will offer a range of interactive experiences for visitors to immerse themselves in festive fun.
Guests will be welcomed by a walk-in, snow-filled bauble, inviting families to step into a winter wonderland for the perfect holiday snapshot.
Those attending the events will also have an opportunity to win a selection of prizes including meal-inspired rewards and recycled Christmas tree decorations.
