Top-scoring supermarket fizz costs less than half of the price of its prestigious competitor

Money might be tight this Christmas but there is good news for champagne lovers after much cheaper supermarket own brands fared better than the prestigious French label Veuve Clicquot in a quaff test.

The Co-op’s Les Pionniers champagne received the top score of 85% in a blind taste test conducted by Which? with the £22.75-a-bottle bubbly wowing the panel with its “smoky notes” and “smooth creaminess”.

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